Course Overview
Masterful Social Media Marketing for Online Success
In a digital age driven by connectivity and engagement, harnessing the potential of social media is paramount for achieving online success. Our comprehensive approach combines the finesse of Shopify expertise with the art of strategic social media marketing, propelling your brand to new heights in the online realm.
Market Research
- The Marketing Research Process
- How to make research Proposals
- Understanding Secondary Data
- How to create Hypotheses
- Exploratory and Observational Research
- Creating an audience
- Understanding the target audience’s interests
- Designs and Data Collection Approaches
- Descriptive and Causal Research Designs
- Measurement and Scaling
- Communicating Marketing Research Findings
- Designing of Questionnaire
Facebook Marketing
- Introduction to Facebook
- How to complete your profile
- How to make a group
- Basic Facebook group setting
- Group marketing techniques
- How to handle the Facebook page
- How to stream live on Facebook
- How to integrate the app into the Facebook page
- Best Way to Increase Your Facebook Traffic and Generate Sales
- How to create reports of a Facebook page
Facebook Advertising
- How to create a Facebook business account
- How to manage ads manager
- How to make a plan for media buying
- How to integrate payment method on Facebook
- How to add pages
- How to add ad accounts
- Creating a team
- Combine analysis
- How to request access from the business manager
- How to add a business manager as a page owner
Page monetization
- What is Facebook Monetization?
- How much can you earn from Facebook?
- Introduction to video monetization
- How to set video monetization
- How to find copyright-free videos from the internet
- How to promote videos in groups
- How to get free likes to form groups
- Introduction to instant articles
- How to set up instant articles
- How to connect it with your domain
- How to find content for free s
Instagram Marketing
- Introduction to Instagram
- Difference between Personal Profile and Business Accounts
- How to make a business Instagram account`
- How to generate sales form Instagram
- Increasing Your Content Engagement
- The Instagram Engagement Algorithm
- Name vs. username
- Hashtags and Tags
- Captions
- How to write a convincing bio
- Content planning
- What is Influencer Marketing
- What works on Instagram + common ideas
- Calls to action
- Strategies for stories
Instagram advertising
- Introduction to Instagram Ads
- The Power of IG Ads
- Types of Instagram Ads (Stories VS Feed)
- Video strategy for Instagram
- How to select hashtags for marketing
- Verify and Expand your Target Audience
Twitter Marketing
- What is Twitter & why you should use it
- Establish Your Twitter Presence
- Personal profile marketing
- Business profile marketing
- Tweet research and designing
- How to trend something on Twitter
- Traffic from Twitter
- Journey to 3000 likes in the first month
- How to use Twitter for Business
- How to get more retweets on Twitter
- Discover how your Twitter strategy
Twitter Advertising
- How to create a Twitter ad
- Twitter Analytics
- How to plan a budget for Twitter
- Twitter ads strategy
Pinterest Marketing
- Learn how to set up your profile
- Understand the difference between friends and followers
- Importance of choosing the right username
- How to start and create a page interest,
- Introduction to the 4-Phase Profit System How to use Pinterest to create loyalty and trust clients
- Understanding page settings
Linkedin Marketing
- Introduction to Linkedin
- How to find and add connections
- LinkedIn for Business
- Linkedin Marketing Tips
- Transform your LinkedIn Profile into a Marketing Tool
- B2B Networking Strategy
- Generate Leads from Linkedin
- Connections and reach
- Creating a professional profile
- Post-creation and analysis
- Groups and people
- Blogging on LinkedIn
- Use of SlideShare to grow your LinkedIn
LinkedIn Advertising
- Business page settings
- How to create an ad
- How to create an audience
- How to plan for media buying
- How to use analytics
- How to create an advertising strategy
Social Media Management tools
- Hootsuite
- Buffer
- Sprout Social
- Send social media
- Canva
- Manage flitter
Social Commerce – How to Start your Business
- How to find a product to sell
- How to make a shopping cart on Facebook
- Introduction to drop shipping
- How to find freelancing work online
- How to find freelancing work offline
- 100 social media business ideas
Curriculum
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